Speculation that InBev will cut back on Bud and Bud Light Super Bowl ads
People look forward to the Super Bowl not only because it’s the NFL’s championship game, but because championship-quality commercials appear throughout. And perhaps no one is better known for entertaining Super Bowl commercials than Bud and Bud Light. However, this article speculates that InBev, which acquired those brands last week, will but back on Super Bowl advertising for its two new flagship brands. Bud and Bud Light may also have to cut back on local advertising clips on stadium scoreboards, the article notes.
I’ve heard many of my friends say that they refuse to drink Bud and Bud Light anymore. “They’ve sold out,” friends have said. “I guess I’m a Miller drinker from now on.”
Whether you’re loyal to Bud or moving on to a new beer, be sure to enjoy a cold one in one of our many beer mugs.
July 24th, 2008 at 5:28 am
To the folks leaving Budweiser for Miller: Miller is owned by SABMiller, a South African company consisting of Miller and South African Breweries, with headquarters in London, England. Also, in case you’re thinking about switching to Coors, that is part Canadian-owned (by the Molson Coors Brewing Company). I guess it’s hard to find anything that’s wholly American anymore.