Anheuser-Busch dropping the 110-day limit for some products
For years, Anheuser-Busch products came with a “born on” date, and the company had a strict policy that no product would be allowed to sit on the shelf for more than 110 days. Wanting to make sure that the customer always had a quality experience when drinking Bud or one of their other beers, A-B would buy too-old beer back from store owners and dispose of it.
However, according to this St. Louis Post-Dispatch article, A-B has now dropped the 110-day limit for some of its products. Brewing processes and packaging has improved since the limit was adopted. As a result, less oxygen gets into the beer, allowing it to preserve better on the shelves and retain its quality as long as 180 days from the date of packaging. A-B is also getting rid of the “born on date” on beer labels.
For right now, they’re only implementing this change on their smaller products. Big breadwinners such as Bud, Bud Light, Bud Select, Busch, and Natural Light will retain the 110-day limit and “born on” date. Whew. That’s good. It would be unthinkable to pop open a Natty and worry that it might not taste good.
If you want to make your newborn beer taste extra great, pour it into one of Mid-South Alcoholic Supply’s beer mugs.
