Pabst updating Old Style’s image, brewing process
Here in Downtown Memphis, home of the Mid-South Alcoholic Supply HQ, Old Style beer is a party favorite. Specifically, it’s a favorite because it’s cheap. When I need to bring beer to a party, I can drive across the bridge into Arkansas and pick up a 30-pack for $12.99 plus tax. Now that’s a drinking bargain!
There’s also a local bar that sells dollar cans of Old Style when the Chicago Cubs are on TV, that being the beer of choice for Cubbies fans.
This NewsNetBraska article says that Old Style is updating its image. They’re using a different brewing method called “kreuzening” which changes the beer’s thickness and fizz levels. It’s part of an effort to update the 100-year-old brand, long considered an old man’s beer, to appeal to younger, hipper drinkers.
One change that Old Style drinkers are not going to like is the change in price. In Lincoln, Nebraska, where the article was written, a 24-pack’s price jumped from $12.99 to $18.99. I haven’t been across the bridge to Arkansas recently, so I’m not sure if the price has jumped for my 30-packs.
Pabst has re-positioned its beers successfully in the past. Over the last 10 years its flagship beer, PBR, has made a big comeback, and last year the brewery re-formulate Schlitz to make it more appealing.
Try an ice cold Old Style in one of our beer mugs for maximum enjoyment.
