Archive for the ‘inbev’ Category

Speculation that InBev will cut back on Bud and Bud Light Super Bowl ads

Saturday, July 19th, 2008

People look forward to the Super Bowl not only because it’s the NFL’s championship game, but because championship-quality commercials appear throughout. And perhaps no one is better known for entertaining Super Bowl commercials than Bud and Bud Light. However, this article speculates that InBev, which acquired those brands last week, will but back on Super Bowl advertising for its two new flagship brands. Bud and Bud Light may also have to cut back on local advertising clips on stadium scoreboards, the article notes.

I’ve heard many of my friends say that they refuse to drink Bud and Bud Light anymore. “They’ve sold out,” friends have said. “I guess I’m a Miller drinker from now on.”

Whether you’re loyal to Bud or moving on to a new beer, be sure to enjoy a cold one in one of our many beer mugs.

Anheuser-Busch agrees to be acquired by Belgian InBev

Monday, July 14th, 2008

It’s finally happened. Anheuser-Busch, the largest brewery in America, has agreed to be acquired by Belgian brewer InBev, maker of Stella Artois, Beck’s, and other well-known beers. More details in this NY Times story.

The fear in the St. Louis area, of course, is that consolidation of operations will cause some of Anheuser-Busch’s 6,000 employees in the area to be laid off. There’s also a sense that Bud and Bud Light are a little less “America’s beers” than they were before the merger.

On the other hand, there could be an upside to this… cheaper Stella Artois in the US. Stella is a GREAT beer.

I’ll keep my eye on the news and keep you informed of further details.

InBev takeover of Anheuser-Busch a possibility

Wednesday, July 9th, 2008

Belgian mega-brewery InBev is attempting a $46 billion takeover of Anheuser-Busch brewery in St. Louis, Missouri, whose most famous products are Bud and Bud Light. Anheuser-Busch rejected the offer in late June, announcing their intentions to keep their world HQ in St. Louis. However, according to this Forbes article, InBev is not done… it’s going to attempt a hostile takeover, in which it will try to replace Anheuser’s board of directors with a slate of its own.

InBev is the second-largest brewery company in the world and brews Stella Artois, Beck’s, Skol, Brahma, and Leffe.