Suppose you want to buy someone a beer or a drink for their birthday, but you won’t be in the same physical location on the big day. A new site called Give Real may have the solution to the problem. You sign up and declare how much you want to spend on the recipient, and then that amount plus a 90 cent surcharge is charged to you. The recipient is then notified. After registering their credit card with Give Real, they can then use their credit card at the bar or restaurant of their choice, and a credit in the amount of your gift appears on their card. It was developed by two Princeton students. There is a related Real Drinks application you can install on Facebook.
This is not the only way to give drinks online. Here in Downtown Memphis, Tennessee, home of the Mid-South Alcoholic Supply World Headquarters, local blogger Paul Ryburn has created a www.Buy-Paul-a-Beer.net website, allowing fans of his blog to buy him a beer as a tip for the information he provides. “I got the idea from another Paul,” he told me, referring to Internet marketing guru Paul Myers. Myers has the www.Buy-Paul-a-Beer.com domain, and links to it in all the marketing newsletters he e-mails to his subscribers. The donations are funneled to the recipients’ PayPal accounts, and can be made with a credit or debit card.
Items from Mid-South Alcoholic Supply also make great gifts. Since secure checkout and shipping is handled through Amazon, you can take advantage of Amazon’s gift-wrapping options at the time you check out.